Wed, 18 Sep 2019

Sales has been anything but positive last month. In fact, sales growth has become a thing of the past for most manufacturers since the current FY began. As potential customers await BSVI compliant vehicles, and the upcoming festive period, buying activity has taken a backseat, and just like the long awaited monsoon, the pall of a lean period has gotten the better of the industry.

The offers are for all passenger vehicle customers across its multitude of dealerships. Benefits of upto Rs 86,000 (Delhi price) are on offer for Tata Tiago, Tigor, Nexon, Hexa and Safari Storme under the National Exchange Scheme. The offer entails an exchange bonus, over and above car valuation.

With the aegis of the offer, potential customers can avail an exchange offer bonus of upto Rs.40,000. This varies depending on vehicle model. In addition, customers stand a chance to win a 1gm gold coin worth Rs.3,500. This apart, they may avail of any other offer of same value for bookings till 15th June. That leaves 4 days of buying activity to make the most of the Tata Great Cars, Great Benefits' campaign.

Within the scope of applicable conditions, finance offers include up to 100 percent on-road funding, and EMI tenure of up to 84 months. The maximum benefits are at a roundabout of as follows - Rs 70k for a Hexa (Rs 13.26L); 55k for a Nexon (Rs 6.72L); 68k on a Tiago (Rs 4.49l); and 70k on a Tigor (Rs 5.55L).

In addition to the ongoing Tata Motors Great Cars Great Benefits campaign, the auto manufacturer is also doling out in store special offers designed for Government Employees, Corporates, Doctors, Teachers, and Farmers.

And while the market deals with lowdown, Tata motors is working on its already laid out path forward. This includes the much anticipated launch of its Altroz hatchback, a premium offering based on Tata Motors' ALFA platform.

It will challenge Hyundai Elite i20, Maruti Baleno, and Toyota Glanza. Within the company's product portfolio, it will fit snug between the Tigor and Nexon. The new product would give Tata Motors just the push it needs to do business in yet another segment.

May 2018 sales are reported at 38 percent sales decline with Tata Motors reporting 10,900 units sold, down from 17,489 units sold in May 2018. In April 2019, Tata Motors reported 12,694 cars sold, down 26 percent from 17,235 units sold in April 2018.

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